Spearheaded the expansion of our functional confectionary line, incorporating widely-loved botanicals and flavor profiles. When she’s not snacking on a Strawberry Matcha bar (her favorite brainchild to date) or tinkering with new product formulations, she’s out skateboarding, vintage shop hopping, or playing with her dog.

Connects the dots and improves efficiencies of operations across all departments while facilitating clear inspiration among the team. The Strawberry Matcha bar is her go-to pick-me-up after lunch or on road trips. When not at her desk, you can find her painting, playing games with family, practicing qigong, or swimming, hiking, and snowboarding within the natural beauty of the Pacific Northwest.

Colton’s eye for efficiency, creative mind, and clever wit makes him a tremendous asset to the Vital Leaf team, from overseeing our production lines and incoming orders to strategizing creative content and innovative marketing opportunities.

When you reach out to Vital Leaf, Serafina is that kind and helpful being on the other end. Her patience, thoughtfulness, and problem solving skills helps her graciously ensure your customer experience is a positive one. Serafina also is Vital Leaf’s connector to retailers, grocers, cafes, and hospitality accounts interested in offering trending, plant-based, functional foods and confectionary.

A seasoned start-up entrepreneur with 15+ years of experience leading fast-growth companies and has built CPG brands, retail stores, and distribution companies from the ground up. He supports business development and manages investor relations.